Sony Alpha A7 III (ILCE-7M3)
ZK38,850.00
The Sony Alpha A7 III (ILCE-7M3) is a high-performance full-frame mirrorless camera designed for photographers and videographers who demand outstanding image quality and speed. Featuring a 24.2MP back-illuminated sensor, advanced hybrid autofocus, 5-axis in-body image stabilization, and professional 4K video recording, the A7 III body delivers exceptional versatility and reliability for any creative workflow.
The Sony Alpha A7 III (ILCE-7M3) is a powerful and versatile full-frame mirrorless camera body built to meet the demands of professional photographers and serious content creators. Combining advanced imaging technology with fast performance and robust video features, it is ideal for portraits, landscapes, events, weddings, wildlife, and cinematic video production.
At the heart of the A7 III is a 24.2-megapixel back-illuminated Exmor R™ CMOS full-frame sensor, paired with Sony’s BIONZ X™ image processor and front-end LSI. This combination delivers exceptional image detail, wide dynamic range, accurate color reproduction, and excellent low-light performance with an extended ISO range of up to 204,800.
The camera features a Fast Hybrid Autofocus system with 693 phase-detection and 425 contrast-detection points, offering fast, precise focusing and reliable subject tracking across most of the image area. With continuous shooting speeds of up to 10 frames per second with AF/AE tracking, the A7 III ensures you never miss critical moments.
For video creators, the A7 III supports oversampled 4K video recording with full-frame readout, along with professional picture profiles including S-Log2, S-Log3, and HLG for advanced color grading and HDR workflows. Full HD recording at up to 120fps enables smooth, cinematic slow-motion footage.
The A7 III body also features 5-axis in-body image stabilization for sharper handheld shots and smoother video, a high-resolution OLED electronic viewfinder, a tilting touchscreen LCD, dual SD card slots, and the long-lasting NP-FZ100 battery for extended shooting sessions.
Designed for flexibility, the Sony Alpha A7 III body is compatible with Sony E-mount full-frame lenses and a wide range of professional accessories, making it a dependable foundation for any creative setup.
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The Sony α7 IV sets a new benchmark in full-frame performance, blending professional-grade photo and video features into a single, versatile camera. Powered by a 33MP back-illuminated Exmor R CMOS sensor and the ultra-fast BIONZ XR processor, the A7 IV is tailor-made for photographers, filmmakers, and content creators who demand uncompromising image quality and advanced control.
Shoot stunning 4K 60p video in 10-bit, capture every detail with 33MP stills, and enjoy class-leading autofocus with real-time subject tracking. Whether you're in the studio, out in the field, or streaming from your desktop, the A7 IV is your all-in-one creative machine.








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