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The Sony A7 III (Alpha 7 III) is a powerhouse full-frame mirrorless camera that strikes the perfect balance between performance, versatility, and value. Engineered for enthusiasts and professionals alike, the A7 III features a 24.2MP back-illuminated Exmor R CMOS sensor, lightning-fast autofocus with 693 phase-detection points, and 5-axis in-body image stabilization. Whether you're shooting weddings, portraits, landscapes, or cinematic video, the A7 III delivers incredible dynamic range, low-light performance, and professional-grade results.

Designed for speed and endurance, it boasts up to 10fps continuous shooting, dual SD card slots, and long battery life with the NP-FZ100 battery. 4K video recording with full pixel readout and no pixel binning ensures rich detail and color fidelity, making it a go-to hybrid camera for creatives who demand excellence in both stills and motion.

The Sony α7 IV sets a new benchmark in full-frame performance, blending professional-grade photo and video features into a single, versatile camera. Powered by a 33MP back-illuminated Exmor R CMOS sensor and the ultra-fast BIONZ XR processor, the A7 IV is tailor-made for photographers, filmmakers, and content creators who demand uncompromising image quality and advanced control.

Shoot stunning 4K 60p video in 10-bit, capture every detail with 33MP stills, and enjoy class-leading autofocus with real-time subject tracking. Whether you're in the studio, out in the field, or streaming from your desktop, the A7 IV is your all-in-one creative machine.